Common customer survey obstacles and how to overcome them
Below are some examples of customer survey obstacles that our customers often experience and how Insync Surveys haved helped to overcome them.
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Yesterday I took the day off work and was astounded that by the end of the day I had been asked for my opinions of products and services several times. These customer surveys took various forms ranging from internet pop-ups, emails (the majority), being approached by skin-care demonstrators in the shopping centre, random calls from telemarketers and a request on the bottom of a utility bill. |
Working in research environment I don’t want to be rude and ignore the people who are paid to gauge my opinions via a customer survey, but I also don’t want filling in surveys to become a full time occupation. What struck me was that how many of the customer surveys that I was sent were badly designed, lacked focus and suffered with poor sampling and execution. It made me wonder what useful and meaningful results could be extracted.
Over the last few years many internet companies have sprung up which enable organisations to design and administer a customer survey at a fraction of the cost traditionally charged by research companies. This in turn has led to an explosion in the number of independent customer survey executions. However, in the main they would appear to be false economy.
In establishing for yourself whether your DIY online customer survey is value for money ask yourself the following questions:
It would appear that many of the companies who are DIYing a customer survey are not achieving the above. The problem is that these poorly executed customer surveys are leading to survey fatigue among many of the most desirable respondents that you want to hear from.
At Insync our Customer Satisfaction Survey is a state of the art, reasonably priced tool that adheres to best practice methodology.
Below are some examples of customer survey obstacles that our customers often experience and how Insync Surveys haved helped to overcome them.
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