Why Purpose Matters

Why purpose matters cover rotated

Why Purpose Matters: and how it can transform your organisation is the latest book by Insync CEO Nicholas Barnett, co-written with Rodney Howard.

The book examines the power of purpose and how organisations can transform when they embrace and bring purpose to life. It includes a "how to" guide that explains the four stages of becoming a purpose-led organisation. Nine CEOs from leading organisations also share their experiences in how they transformed their organisations through the power of purpose.

You can read an extract of the book here.
For more information visit: 

Special offer! Buy one book, get one free

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Watch video of Carson Scott's interview with Nicholas Barnett, 28 July 2017 on Sky News

 Click here to watch the full screen version on Youtube.

Watch videos of the Why Purpose Matters book launch in Melbourne on 27 July 2017

Book launch clip. Click here to watch the full screen version on Youtube.

 Interview with Lesley Williams, Director of Major Street Publishing

 Interview with Christopher Kelaher, Managing Director of IOOF

 Interview with Chester Cunningham, Managing Director of Xynteo

7 Business Habits

7 business habits cover

The latest book from Insync CEO,  Nicholas Barnett, identifies the 7 Business Habits that most differentiate high performance from low performance organisations. Adopting and sustaining the 7 Business Habits in the ways set out in this book will significantly improve your organisation's performance.

It is based on ground breaking research involving the views of over 100,000 employees from around 200 companies. The 7 Business Habits apply to all types and sizes of organisations, including public, private, government and not-for-profit entities.

For more information visit:

Special offer! Buy one book, get one free 

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Bulk pricing available for order quantities of 10 or more

Watch book launch video

Read endorsements of the book
Download a free chapter

GPS for your Organisation

Book_GPS for your organisation

Insync CEO,  Nicholas Barnett, has released a book: "GPS for your Organisation®: how to energise your employees and build sustainable high performance."

Ken Blanchard, Co-author of The One Minute Manager® who wrote the Foreword for  Nicholas' book said: "Thanks, Nicholas, for teaching us about the power of Guidance and Positioning Statements. With the clarity of an effective organisational GPS, we can all be more successful as leaders in creating high performing organisations."

Special offer! Buy one book, get one free 

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Watch book launch videos

GPS For Your Organisation by Nicholas Barnett on Vimeo.

GPS/Mission statement consulting

Find out how we can help your organisation develop, embed and measure the effectiveness of your GPS.

Unlocking Gender Potential - A leader's handbook

Book - Unlocking potential of women

In 2008 Dr Hannah Piterman published the results of a comprehensive study, the objective of which was to explore unconscious and subtle inhibitors to the positive experience and full utilisation of women in executive and management positions.

The progression of professional women into positions of leadership has been slow. Women are finding it more difficult to rise to positions of leadership in environments that are highly male-dominated, irrespective of the sector of employment. This is despite there being a strong business case for enhancing the contribution of executive women to the achievement of organisational objectives.

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Useful links

Watch Nicholas Barnett's
7 Business Habits interview 
with Carson Scott on Sky News

SkyNews_7BHWatch the video

Listen to Nicholas Barnett's
interview on ABC Mornings
with Kim Kleidon


Nicholas Barnett outlines how
CEOs can build a great culture


This article first appeared in 
Inside HR magazine.

Leadership accountability
- why management must
set the precedent


Nicholas Barnett featured
in NETT magazine.

Four steps to inspire
our Gen Y employees

 ARA_Gen Y

Nicholas Barnett featured
in ARA Retailer magazine.

by telling it like it is

Charter magazine cover PDF

Nicholas Barnett features 
on the front cover of
Charter magazine.

Watch Nicholas Barnett's interview with Carson Scott
on Sky News

Sky news screen capture
Watch the video

Listen to Nicholas Barnett's interview on ABC Nightlife with Tony Delroy